Transforming brands through strategically driven, irresistible creativity.
I’m a creative leader, brand specialist and content storyteller. I believe in the power of creativity to make a positive difference for business and society.
Winner of the Cannes Lion Effectiveness Grand Prix and the inaugural ‘Creative of the Year’, at the Australian Creative & Effectiveness AC&E Awards.
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University of Melbourne
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V/Line
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Metro Trains
Trains travel in a straight line.
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PROJECT 5 of 5 -
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Infrequent Flyer Club
Don't fly much? Join the club.
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PROJECT 3 of 5 -
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YMCA Playnasium
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PROJECT 4 of 5
News
Appointed Head of Brand and Creativity for Red Cross.
It’s an honour to join the hardworking Red Cross volunteers, members and staff who are committed to the fundamental principles of humanity, impartiality, voluntary service, unity, neutrality and universality as Head of Brand and Creativity.
Senior Constable Laurie Fox wins 2 Gold Effie Awards, Gold AWARD Film, & Mumbrella Bravery Award.
Victoria Police. Senior Constable Laurie Fox took his own life on New Year's Eve, 2012.
‘Live Colourful’ wins GSK’s Centrum creative account, launching in Australia, Brazil, Italy and international markets
Mumbrella: ‘Live Colourful’ campaign launches in Brazil and Italy.
Winning Toyota Australia’s creative account.
Toyota appoints HERO Group as new creative agency.
Appointed The One Club for Creativity, International Board of Director.
Creative Week New York Wall Street, One Show Awards.
Playnasium YMCA, wins Cannes Entertainment Lion, and D&AD Pencil for Good, Product Design.
Now Gym time, is play time.
Inside the Cannes Lions Film Jury.
Why Geico’s ‘Unskippable’ was awarded Cannes Lion Film Grand Prix. Campaign Brief Exclusive.
Appointed to Cannes Lions Film Jury.
Represent Australia as a member of the 2015 Cannes Lion Film Jury.
'Dumb Ways to Die' the all-time most awarded campaign in Cannes Lions history.
The Guardian: 5 Cannes Lions Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions.
Awards & Recognition
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Black & Clear Pencils D&AD
Most Awarded Agency, Integrated & Earned Media, 6 Yellow Pencils, TV & Cinema, Digital Advertising, Design, Outdoor, Writing for Advertising, Radio.
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6 Grand Prix Cannes Lions
Creative Effectiveness, Film, Integrated, PR, Direct, Radio.
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22 Gold Cannes Lions
Creative Data, PR, Outdoor, Film Viral, Direct, Cyber, Branded content & Entertainment, Film Craft, Radio, Media, Promotion & Activation.
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6 Gold Pencils One Show
Integrated, Cinema, Interactive Film Video, Entertainment Short Form, Radio, Entertainment & Music.
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12 Webbys
Activism, Viral Marketing, Animation.
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Grand Prix & Marketer of the Year APAC Effie
Education, Travel Tourism, Small Budget
